Overview
Track is ARK's self-hosted CRM. Pipelines, contacts, deals, and conversations in one place — running on your own Supabase and Vercel, with the full source code in your GitHub repo.
What Track does
Track is built around three concepts your sales or ops team already thinks in:
- Records — contacts, companies, and deals that you link together and add custom fields to.
- Pipelines — kanban boards with stages, so work moves visibly from new lead to closed-won (or hired, or onboarded).
- Conversations — notes, logged calls, and emails attached to records so the full customer history lives in one place.
Automations tie these together: a stage change can create a task, assign an owner, or fire a webhook. It runs on your Supabase, not on per-task-priced Zapier.
Key capabilities
| Capability | What it means |
|---|---|
| Multiple pipelines | As many boards as you need: sales, hiring, support, partnerships. |
| Custom fields | Add columns to contacts, companies, and deals — text, number, date, dropdown, multi-select. |
| Saved views | Filters and segments saved per board and per user. |
| Activity timeline | Every note, call, and email shows up on the record. |
| Automations | Triggered by stage changes, due dates, or field updates. |
| Webhook outputs | Send events to anything — n8n, Make, your own code. |
| Search | Full-text across contacts, companies, deals, and notes. |
| CSV import | Guided mapping for bulk imports. |
How Track fits with other ARK products
Track is most valuable alongside the rest of the suite:
- Comms — email threads and chat messages can auto-log against contacts in Track. Stop copy-pasting "what did we say last time?"
- Pulse — use pulse surveys on customer accounts to feed health signals into Track records.
- Ink — attach docs to contacts and deals. Call notes, account plans, and QBRs all live next to the record.
- Hive (coming) — rolls up Track, Comms, and Pulse into a single leadership dashboard.
Each ARK product is a separate purchase and deployment — you can buy Track standalone and add others later, or buy the Full Suite upfront.
Feature highlights
Board views. Drag cards across stages, switch to list view for density, or open calendar view when due dates matter. Every view respects the filters you've saved.
Custom fields. Add fields from the admin panel — no schema migration, no code change. Fields render in forms, list columns, filters, and exports automatically.
Activity timeline. Every record has a reverse-chronological feed of notes, calls, emails, stage changes, and field edits. One glance tells you where the relationship stands.
Automation rules. Simple when-this-then-that rules at the board
level. Common cases (assign round-robin, remind after 3 days, move
stale cards) ship as one-click templates.
Reports. Pipeline velocity, stage conversion, win rate by source, revenue by owner. Because your data lives in Postgres, any report you can imagine in SQL is a prompt away from Claude Code.